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New Titles

Using and Managing Online Communities

Using and Managing Online Communities
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
08/29/2015

Edward Boon

This book discusses how companies can develop relationships with the right online communities, start utilizing them as sources of information and innovation, and what they can do to manage and further engage with these communities.

Consumer Experiences and Emotion Management

Consumer Experiences and Emotion Management
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
08/29/2015

Avinash Kapoor

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures.

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
08/28/2015

Massimo Parravicini

The purpose of the book is to provide a guide to sales management, with the ambition to offer help in managing sales strategy and operations

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