Kylie Radel

Dr. Kylie Radel is the discipline coordinator for marketing and a lecturer in marketing and tourism at Central Queensland University, Australia. She graduated from Central Queensland University in 1999 after completing a BA in business in marketing, a BA in tourism and cultural theory and a BA Honors (First Class) in marketing of tourism.

Building A Marketing Plan: A Complete Guide

Print Price: 

$29.95

In Stock: 

07/13/2011

Ho Yin Wong, Kylie Radel, and Rooma Roshnee Ramsaran-Fowdar 

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The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide.

Related Collections:

• Marketing Research
• Marketing Strategy
• 2011 Digital Library

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