Marketing Plan Templates for Enhancing Profits

$21.99

This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker, consultant, and award-winning business. These templates demonstrate how a part-timer, immigrant, professional, corporation, franchisee, stay-at-home mom, and family business use the 80/20 rule to enhance their profits. The workbook guides students to make wise decisions for each component of a marketing plan.

Professors can use the decision rules in this workbook to evaluate a marketing plan or similar project by students in a principles of marketing class or marketing strategy/management class.

Category: SKU: 9781631572746 Tag:

Description

About the Author(s)

Elizabeth Rush Kruger

Elizabeth Rush Kruger has taught at the Thunderbird School of Global Management and several other colleges, as well as developed and sold MapWise® perceptional mapping software for correspondence anal…

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Additional information

Pub Date

November 25, 2015

Pages

211

ISBN

9781631572746

Print Price

$21.99

EISBN

9781631572753

EBook Price

$9.99