BEP-S

Consumer Experiences and Emotion Management

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience.

Applied Humanism

You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem-solving is essential to good business.

Leader Evolution

Most individuals who move into leadership positions experience the modern-day version of trial by ordeal. It’s sink or swim. To reduce the learning curve and create a more effective process, this book describes a road map for leadership development, a series of four stages that expand personal competence as well as create a broader impact on the organization or business. Each stage requires unique changes in thinking, perspective taking, and behavior, both those needed to acquire as well as those needed to jettison. The book is a pragmatic approach for self-motivated individuals to take control of their professional development by giving them the concepts, tools, techniques, and assignments to develop their leadership effectiveness where it counts the most – on the job.

Writing for the Workplace

Employers consider communication one of the most critical skills for workers today. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, Writing for the Workplace is a matter-of-fact how-to guide that provides strategies for effective professional communication. From targeted emails and convincing long reports to winning presentations and engaging resumes, this concise audiobook offers busy listeners easy-to-follow strategies that will improve their workplace writing.