Conscious Branding

$21.99

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map?, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.
Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

Category: SKU: 9781606490587 Tag:

Description

About the Author(s)

David Funk

David Funk is a principal in the advertising and brand development firm of bell+funk. He has worked on branding initiatives with clients all over the world. He is also a founding partner of The Ulum G…

Anne Marie Levis

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Additional information

Pub Date

October 25, 2009

Pages

132

ISBN

9781606490587

Print Price

$21.99

EISBN

9781606490594

EBook Price

$6.99