Digital Strategy Framework: A Practical Guide for Business Incumbents

$34.99

Amit Prabhu demystifies digital business transformation for incumbents, bridging strategy and execution with a pragmatic, universally applicable framework. A must-read for executives in different functions charged with navigating the digital age with finesse and strategic acumen. –Venkat Venkatraman, David J. McGrath Professor, Boston University Questrom School of Business. Author of The Digital Matrix: New Rules of Business Transformation through Technology

Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.

This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.

Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.

This book is not just about information…it’s all about transformation!

Description

About the Author(s)

Amit Prabhu

Amit Prabhu is an AI policymaker, author, speaker, consultant, business trainer, and entrepreneur. He is a member of the European Commission AI Office’s first General-Purpose AI Code of Practice Team.

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Additional information

Pub Date

February 22, 2024

Pages

242

ISBN

9781637425657

Print Price

$34.99

EISBN

9781637425664

EBook Price

$17.99