Doing Business in Germany: A Concise Guide to Understanding Germans and Their Business Practices

An excellent and highly practical introduction to working with German business partners. I particularly like how she uses not only her own extensive knowledge but also the rich experiences of business people from all over the world. Highly recommended. — Robert Gibson, former Head of Intercultural Business Competence, Siemens AG
Doing business in Germany” provides sharp insights into German history, culture, politics and economy subtly building up a solid understanding behind “Germany way”. It’s a must read not only for those who are coming to Germany first time or planning to do a business but also for those who are trying to adapt to German life. The book provides many real life examples interspersed with extract from popular German text helping to clear some of the prejudices and labyrinths. Andra with her rich experience of different culture has successfully touched upon many points which will make you appreciate the German culture even more. —
Tarun Mago, Global Innovation Manager, INSEAD EMBA
Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets;for companies that are doing business internationally, Germany is a market that simply cannot be overlooked.
However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential)business contact.
This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or textbooks focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to-understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.

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