Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. First, the landscape of the global economy changed drastically in the last decade or so. The Asian and Latin American financial crises, the further expansion of the European Union (EU), and the emergence of the BRIC (Brazil, Russia, India and China) as economic powerhouses have occurred during the this period.The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

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