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About the Author(s)
Simonetta Lureti
Simonetta Lureti works for an international company as marketing director for Global Practices. She is an ICF (International Coach Federation) certified coach, NLP (Neuro-linguistic Programming) maste…
Lucio Furlani
Lucio Furlani is the CEO of Crescendo, a business strategy, digital transformation and go-to-market consulting firm. He is on the board of directors of several companies and is a senior lecturer at so…