Leadership Communication: How Leaders Communicate and How Communicators Lead in Today’s Global Enterprise

$21.99

Leadership Communication provides insights and guidance on functioning at the highest levels of the corporate communications profession.

The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leader ship is given force by strategic communication that produces results required in competitive conditions.

For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert influence and success in a leadership position?

This book provides insights and guidance on functioning at the highest levels of the corporate communications profession.

Category: SKU: 9781606498088 Tag:

Description

About the Author(s)

Bruce Harrison

E. Bruce Harrison is a former corporate public affairs officer with emphasis on social responsibility and sustainability.

Judith Mühlberg

Judith Mühlberg holds a JD from Michigan State University, and was recognized in 2012 as A&S Outstanding Alumna by the University of Wyoming. 

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Additional information

Pub Date

September 1, 2014

Pages

225

ISBN

9781606498088

Print Price

$21.99

EISBN

9781606498095

EBook Price

$9.99