Leadership Communication: How Leaders Communicate and How Communicators Lead in Today’s Global Enterprise
$21.99
Leadership Communication provides insights and guidance on functioning at the highest levels of the corporate communications profession.
The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leader ship is given force by strategic communication that produces results required in competitive conditions.
For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert influence and success in a leadership position?
This book provides insights and guidance on functioning at the highest levels of the corporate communications profession.
Additional information
Copyright Year | 2015 |
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Pub Date | September 1, 2014 |
Pages | 225 |
ISBN | 9781606498088 |
Print Price | $21.99 |
EISBN | 9781606498095 |
EBook Price | $9.99 |