Understanding the Financial Industry Through Linguistics: How Applied Linguistics Can Prevent Financial Crisis

“Financial services firms are struggling to make use of data. Only 26.8% of firms report that they have forged a data culture. Rich Robinson explores the connections between data and linguistic approaches in this important new study. Highly recommended for financial services specialists seeking to navigate the complexity of financial services terminology and data to drive business outcomes.” –Randy Bean, author and CEO, NewVantage Partners

“A unique and refreshing approach to providing some much needed clarity and transparency around an inherently complex and opaque industry.” –Steve Matthews, CEO and Board Member, TRG Screen

Imagine a collection of villages all beset upon by monsters. One village defeats their monsters using silver bullets. They convince all surrounding villages that their solution should be the only standard. The next village uses silver bullets to repel the monsters but fail! Why? Because the first village was fighting werewolves, the second village was fighting vampires.

This is our data challenge – recognizing not all problems are the same – and there are no single silver bullet solutions. There are many communities within financial services, each with nuanced needs that require slightly different solutions to address what may look like the same problem.

The financial services industry is unique for being based upon information and communication. It is the failure in understanding that multiple existing financial languages exist and pursuing interoperability that sits at the crux of financial crisis – not the lack of a single unified financial language. This book is an essential read for any professional dealing with data and information challenges.

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