What Everyone Should Know About Business: A Primer

$31.99

This practical and informative primer is a new kind of teaching tool that is easy to read, easy to understand, and easy to apply.

Dr. Flynn presents the functional areas of business from entrepreneurship to small business development, legal structure, growth strategy, going global, finance, digitization, marketing, and management.

Theory is matched with game-changing realities in today’s business environment such as far-reaching networked digital supply chains, personalized geolocation marketing, 5 nm micro-processing chip architecture and hyperscale data centers triggering the generative AI boom, and sophisticated hybrid legal structures and financial management systems.

Description

About the Author(s)

Patrice Flynn

Patrice Flynn is an author, Fulbright Research Scholar, and Distinguished University Professor at Mount St. Mary’s University (est. 1808).

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Additional information

Pub Date

February 24, 2025

Pages

185

ISBN

9781637427729

Print Price

$31.99

EISBN

9781637427736

EBook Price

$17.99