Craig Theisen

Craig Theisen enjoyed 35 years in the highly competitive automotive parts supply business. His experiences in product development, research, sales, quality, general management, and product management had a common element – automakers wanted parts to meet their requirements, have high quality, and low, total cost. Recognizing these customer wants, Craig led the development of a system to optimize product costs during the product development phase, before the products went to production. The system resulted in hundreds of millions of dollars of lifecycle cost being removed prior to production starting.