Gary Warnaby

Gary Warnaby has been engaged in research into a range of marketing-related areas over the last 20 years, focusing on the marketing of places, publishing articles, and presenting conference papers in both the management/marketing and geography disciplines. Particular research interests coalesce around the complexity of organizational mechanisms for place management/marketing (which formed the basis of his doctoral research). His work has made extensive use of services marketing principles, and more recently, service science, and the SDL of marketing in the particular context of places.