Pamela Lanier

For over a decade, Pamela Lanier has focused her work and advocacy on international issues in conservation and ecotourism. In 2017, Pamela and her team established a United Nations World Tourism Organization affiliate, the Sonoma Sustainable Tourism Observatory. Noting wine tourism’s impact on all pillars of sustainability in the region, Pamela was inspired to create a guide to the many modalities of sustainable viticulture in Sonoma and Napa Valleys. Pamela is the author of 20 titles in 120 editions, including Sustainable Tourism: A Small Business Handbook for Success and Marketing Essentials for Independent Lodgings.