Pragyan Rath

Pragyan Rath is associate professor in communication in the Indian Institute of Management Calcutta (IIM-C). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The “I” and the “Eye”: The Verbal and the Visual in Post- Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).