Launching New Products: Best Marketing and Sales Practices
Consumer Experiences and Emotion Management
Smart Marketing: How to Dramatically Grow Your Revenue
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition
Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
Surprise!: The Secret to Customer Loyalty in the Service Sector
Marketing and Management Models: A Guide to Understanding and Using Business Models
Developing Successful Marketing Strategies
Leading Edge Marketing: Turning Technology into Value
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Dynamic Customer Strategy: Today's CRM
Basics of Branding: A Practical Guide for Managers
Marketing Strategy for Small- to Medium-Sized Manufacturers: A Practical Guide for Generating Growth, Profit, and Sales
Customer-Oriented Marketing Strategy: Theory and Practice
Consumer Cosmopolitanism in the Age of Globalization
Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage
Pricing Segmentation and Analytics
Developing New Products and Services: Learning, Differentiation, and Innovation
The Inscrutable Shopper: Consumer Resistance in Retail
Top Market Strategy: Applying the 80/20 Rule
Building a Marketing Plan: A Complete Guide
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits